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WHAT IS PAY PER CLICK SERVICES?
We are a leading PPC Company in Pune.
Pay per Click Advertising Campaign, many a time is also referred to as PPC. Advertisers use this campaign to attract visitors and drive traffic to the websites. Moreover, advertisers also use this to generate leads.
To show or to get a click on the advertisement, the network charges a fee amount to advertisers every time. We are one of the leading PPC companies in Pune,
Essentially, it is a way of buying visits to your websites, rather than trying to earn it organically. Pay-per-click advertisement campaign runs on a variety of media channels. For example, the channels include various search engines, social media platforms, and video applications. Besides PPC advertisements are also embedded into the blogs.
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HOW DOES PAY PER CLICK ADVERTISING SERVICES WORK?
In the Pay Per Click advertisement, there are 3 main parties i.e Advertiser, the middle man, and the ad publisher. A business or an individual uses a PPC campaign to promote their products or services. They pay a certain amount of fee to the publisher to publish ads on their network.
The network charges a fee amount to advertisers for getting a click or impression of visitors on it. This is where the terms pay per click or cost per impression comes. The targeted keywords and competition on the same help to determine the cost per click.
The publishers have limitations with the advertisement slots. Therefore to claim the spot advertisers have to battle it out and bid for a keyword. The publisher also considers the quality score of your website before allocating you the slot.
We at our PPC Company in Pune take better care of keyword selection and the quality score of your website.
Text ad often called paid search marketing is one of the most common types of PPC advertising. Publishers such as Google Ads and Microsoft Advertising show your ads to users who search for certain keywords.
Display ads include banner ads and image ads that appear on various websites. The advertisers display these ads to the specific target audience. In comparison to text, ads display ads receive a lower click-through rate. And thus advertisers use display ads to build brand awareness.
Video Ads are generally published on social media and video platforms. The objective of this campaign is also to generate lead and increase brand awareness.
First of all, our PPC company do thorough research of our client’s business segment. And based on that research we suggest the best type of PPC advertisement. As a result, we ensure to deliver them the best possible output.